Unlock Campaign Insights: Deliver regular and ad-hoc analyses to measure marketing effectiveness across channels (paid, social, CRM)
Own Analytics Infrastructure: Manage Adjust (MMP), GA4, and GTM, ensuring flawless tracking and data integrity
Drive Innovation: Guide A/B tests, hotspot/path analysis, and new tech adoption to uncover deeper behavioural insights
Privacy-First Analytics: Implement compliant data collection (consent mode, CCPA/GDPR alignment)
Lead Through Data: Mentor analysts, partner with marketing/product teams, and integrate behavioural data into core reporting […]
3+ years in...