Responsible for the Marketing of the ID/IT and AE business units and all aspects of Marketing ATL, BTL, TTL, working in conjunction with supporting department in order to reach marketing objectives and goals […]
Development and Implementation of New Product Introductions via strategic ATL and BTL initiatives including Television, Print, Online, Public Relations, Launch, Activations, Promotions, point of sale etc […]
Manage PR agencies to develop key PR initiatives to ensure maximum exposure is received and PR activities enhance brand and product awareness […]
Managing NPI, Consumer and trade shows...