Plan and execute direct marketing approaches including targeting, customization of Brand messaging and measurability, customer profiling and segmentation. […]
Ensure the brand meets expectations through monitoring marketing trends and feedback (partner and stakeholders). […]
Category Management, working with each brand manager to develop effective solutions for key accounts / working with all assets available and developing new programs when needed including in-store merchandisers. […]
Define evaluation Matrix for marketing investments and Increase success rate of promotions and brand perception...