Lead initiatives from development to completion, aligning with category vision and driving shopper conversion.
Develop category and shopper insights for planning and segment challenges.
Lead workshops to align Marketing, Customer Marketing, and Sales teams on seasonal plans. […]
Lead the evolution of Category Vision, Drivers, and Tactics. […]
Execute pricing strategies to optimize revenue, profitability, and market share. […]
Optimize promotional strategies and ensure alignment with cross-functional teams. […]
Conduct post-promotion analysis and refine plans using a test-and-learn approach. […]
Work...